Bédard-Gauvin
Bédard-Gauvin
An architecture firm based in Montreal.
Context
This fictional project involved designing a brochure for the architecture firm Bédard-Gauvin. The challenge was to structure a large amount of information within a limited space while maintaining a clear visual hierarchy and a smooth reading experience.
This fictional project involved designing a brochure for the architecture firm Bédard-Gauvin. The challenge was to structure a large amount of information in a limited space, while maintaining a clear visual hierarchy and smooth reading experience.
My role
Graphic design
inspiration search, colours
and typography
Design objective:
Typographic choice
These fonts were chosen for their
good contrast, allowing readers
to easily follow the hierarchy
information without getting lost.
Bricolage Grotesque
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789
!@/$%?&*
Mulish
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789
!@/$%?&*
Color palette
The color palette was chosen to create
a warm and reassuring atmosphere.
Faded Jade
HEX: 3D796F
Mango Orange
HEX: FF7A37
Timberwolf
HEX: DED6C8
Mango Orange
HEX: FF7A37
Flint
HEX: 656E5E
Iroko
HEX: 473321
Merino
HEX: F1F0EA
Typographic choice
These fonts were chosen for their good contrast, allowing readers to easily follow the hierarchy of information without getting lost.
Bricolage Grotesque
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789 !@/$%?&*
Mulish
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789 !@/$%?&*
Color palette
Flint
HEX: 656E5E
Iroko
HEX: 473321
Merino
HEX: F1F0EA
Sketches and ideas
The sketching phase helped structure a high density of information within a limited space. I then optimized the visual hierarchy to ensure a smooth reading experience without overwhelming the brochure pages.
The sketching phase helped structure a high density of information within a limited space. I then optimized the visual hierarchy to ensure a smooth reading experience without overwhelming the brochure pages.
Final product
This project allowed me to work on management
of space, visual hierarchy and clarity of the
information given to deliver a professional, coherent and easy-to-read brochure.
Final product
This project allowed me to work on space management and visual hierarchy.
and the clarity of the information in order to deliver a professional, consistent and easy-to-consult brochure.
