Conception UX
Wireframes, prototype
et userflow
Conception UI
Inspiration search, colors,
and typography
My role
Visual Strategy
Typographic choice
These fonts were chosen to balance the prestigious elegance of alpine luxury with
the modern readability essential for a high-performance booking platform.
Pangram Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789 !@/$%?&*
Mukta Mahee
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789 !@/$%?&*
Design objective:
Typographic choice
After a typographic exploration, these fonts were chosen for their legibility.
and their soft, organic shapes.
Figtree (Titles)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789
!@/$%?&*
Inter (Texts)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
123456789
!@/$%?&*
Stratégie visuelle
Color palette
The color palette was chosen to create
a warm and reassuring atmosphere.
Faded Jade
HEX: 3D796F
Mango Orange
HEX: FF7A37
Timberwolf
HEX: DED6C8
Mango Orange
HEX: FF7A37
Faded Jade
HEX: 3D796F
Mango
HEX: FF7A37
Timberwolf
HEX: DED6C8
4. Mission
Intégrer une structure de réservation intuitive
dans un univers visuelfroid et élégant, inspiré par
les standards de l'industrie (Expedia).
3. Cible
Skieurs et snowboarders recherchant le confort
et l'expertise.
2. Objectif
Faciliter la planification de voyages
hivernaux personnalisés.
1. Défi
Le défi était de concevoir une landing page
intuitive inspirée des leaders du marché (Expedia), tout en conservant une identité visuelle immersive et premium.
1. Challenge
The challenge was to design an intuitive landing page inspired by market leaders (Expedia), while maintaining an immersive and premium visual identity.
2. Objective
To facilitate the planning of personalized winter trips.
3. Target Audience
Skiers and snowboarders looking for comfort and expertise.
4. Mission
To integrate an intuitive booking structure within a cold and elegant visual universe, inspired by industry standards (Expedia).
Système visuel
The move to high fidelity established the visual identity. Between WCAG standards and graphic hierarchy, I balanced rounded shapes and square structures to combine comfort and precision.
The move to high fidelity established the visual identity. Between WCAG standards and graphic hierarchy,
I balanced rounded shapes and square structures to combine comfort and precision.
The transition to high fidelity helped bring the project’s visual identity to life. By following WCAG standards, color and typography are used to structure and prioritize information, while the balance between rounded angles and square layouts ensures both visual comfort and rigor. Here are a few examples.
Typographic choice
After a typographic exploration, these fonts were selected.
for their readability and their soft, organic shapes.
Navy
HEX: 3D796F
Milk White
HEX: FF7A37
Brandeis Blue
HEX: 0A73F2
Arctic Travels
Redefining the winter luxury travel experience
The move to high fidelity established the visual identity. Between WCAG standards and graphic hierarchy,
I balanced rounded shapes and square structures to combine comfort and precision.
Sketches and ideas
The move to high fidelity established the visual identity. Between WCAG standards and graphic hierarchy, I balanced rounded shapes and square structures to combine comfort and precision.
I began by structuring the architecture through low-fidelity sketches to ensure intuitive navigation. This step allowed me to validate the hierarchy of calls to action and the fluidity of the user journey before integrating Arctic Travels’ luxurious visual universe.
At this stage, I was able to explore and visualize different concepts, evaluating which ones would best meet the project’s objectives.
Design system
Arctic Travels’ visual identity is built on a rigorous system where every design choice serves the user experience. Using a modular grid to ensure precise alignment, I harmonized a palette of cool tones with a typographic duo that balances luxury and legibility. This system is complemented by sleek interface components, such as saturated blue buttons, creating a strong chromatic contrast that intuitively guides users toward booking while strengthening the brand’s prestigious image.
Design system
The design system ensures visual consistency and a cohesive user experience across the product.
The move to high fidelity established the visual identity. Between WCAG standards and graphic hierarchy, I balanced rounded shapes and square structures to combine comfort and precision.
Final product
This project was a balancing act.
between a rigorous visual identity
and a human and accessible interface.
The use of rounded components for
The interactive elements made the experience more intuitive, while retaining
the geometric structure of the logo.
Context
My mandate was to structure an intuitive interface organized around four pillars (Regions, Accommodation,
Resorts, and Passes), while developing a visual identity with cool-toned aesthetics. By prioritizing a clear hierarchy and high-contrast calls to action, I created a seamless user journey that simplifies the planning
of complex trips while reinforcing the brand’s “premium” positioning.
Tuto is a fictional project designed to make finding tutoring simple and less intimidating. The platform focuses on an accessible and engaging experience to encourage learning.
Final product
The ultimate goal of this design was to immerse users in an experience where they can almost feel the crisp cold of the snow and the adrenaline of the peaks. By combining high-mountain visuals with a minimalist interface, I crafted an environment that embodies winter sports while maintaining the codes of luxury. The result is a landing page where transactional efficiency meets escapism: a structured layout leads users toward booking, while the icy, dynamic atmosphere infuses them with the spirit of Arctic Travels from the very first scroll.
